{"id":161,"date":"2017-02-23T03:31:13","date_gmt":"2017-02-23T03:31:13","guid":{"rendered":"https:\/\/www.lucysnyder.com\/?p=161"},"modified":"2017-02-23T03:36:35","modified_gmt":"2017-02-23T03:36:35","slug":"on-urban-fantasy","status":"publish","type":"post","link":"https:\/\/www.lucysnyder.com\/index.php\/on-urban-fantasy\/","title":{"rendered":"On Urban Fantasy"},"content":{"rendered":"<p>On several occasions, I\u2019ve heard readers bemoaning the comparatively small number of horror novels being released by major publishers. But the horror is out there; it just sometimes isn\u2019t being marketed as such. In the case of supernatural horror in particular, it\u2019s often being marketed as urban fantasy. Take Tim Waggoner\u2019s Matt Richter series, for instance. The first novel, <em>Nekropolis<\/em>, was originally published as horror, but years later Angry Robot re-released it and the next books in the series as a dark urban fantasies. (You can <a href=\"http:\/\/www.timwaggoner.com\/nek_making.html\">read more about <em>Nekropolis<\/em> on Tim\u2019s website<\/a>.)<\/p>\n<p>And of course there\u2019s my own Jessie Shimmer series; the first novel, <em><a href=\"http:\/\/www.amazon.com\/gp\/product\/034551209X?ie=UTF8&amp;tag=lookwhatifoun-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=034551209X\">Spellbent<\/a><\/em>, was dark enough to earn a nomination for a Bram Stoker Award, and the books get even darker from there.<\/p>\n<p>But, if you\u2019ve been head-down in horror novels, you might not be familiar with urban fantasy as a genre. So, in this column I\u2019m going to give you a bit of an introduction to it.<\/p>\n<p><strong>First, what is fantasy?<\/strong><\/p>\n<p>Wikipedia provides a decent definition: \u201cFantasy is a genre that uses magic and other supernatural forms as a primary element of plot, theme, and\/or setting. Many works within the genre take place on fictional planes or planets where magic is common. Fantasy is generally distinguished from science fiction and horror by the expectation that it steers clear of scientific and macabre themes, respectively, though there is a great deal of overlap between the three. In popular culture, the genre of fantasy is dominated by its medievalist form, especially since the worldwide success of <em>The Lord of the Rings<\/em> books.\u201d<\/p>\n<p><strong>So what\u2019s urban fantasy?<\/strong><\/p>\n<p>The most basic (and inclusive) definition: an urban fantasy is a contemporary fantasy set in a city. (What does contemporary mean? Anything from the mid-1800s to the near future; however, most urban fantasies are set in the present day. Think of the old <em>Twilight Zone<\/em> series, for instance.)<\/p>\n<p>\u201cIn urban fantasy you don\u2019t leave the chip shop and go to another world to find the unicorn. Rather, the unicorn shows up at the chip shop and orders the cod.\u201d \u2013 Elizabeth Bear<\/p>\n<p>What\u2019s the most <em>cynical<\/em> definition? Hot chicks in strappy black dresses running around major cities slaying monsters when they\u2019re not making out with vampires. In other words, <em>Buffy<\/em>, only different.<\/p>\n<p>While a lot of popular urban fantasy series do focus on vampires \u2014 for instance, Gail Carriger\u2019s <em>Soulless<\/em>, Jennifer Rardin\u2019s <em>Jaz Parks<\/em> series, Laurell K. Hamilton\u2019s <em>Anita Blake<\/em> series, Kim Harrison\u2019s <em>Rachel Morgan<\/em> series \u2014 it\u2019s a mistake to think that urban fantasies and vampire fiction are synonymous. Some urban fantasies don\u2019t feature vampires at all and focus on other types of supernatural\/mythological entities, frequently fairies or demons, and some mainly focus on human magic practitioners.<\/p>\n<p>However, some readers and even book editors will most immediately consider any vampire story with romantic elements set in the present day as being an urban fantasy if it\u2019s too gritty to pass as a paranormal romance, the city being entirely optional in their eyes. To a lesser extent, this is true of werewolf\/shape-changer fiction as well.<\/p>\n<p>Sexual content is acceptable to a point, but if the plot fundamentally focuses on sex, it will likely be marketed as an erotic paranormal romance just to prevent angry letters from parents who still think anything labeled as fantasy will be appropriate for minors.<\/p>\n<p><strong>An urban fantasy will often (but not always):<\/strong><\/p>\n<ul>\n<li>feature a strong female protagonist who is a loner (but has friends)<\/li>\n<li>feature lots of exciting action and suspense<\/li>\n<li>be darker than either paranormal romances or mainstream fantasy<\/li>\n<li>contain humor, often through a roommate, sidekick, etc.<\/li>\n<li>be set in a large city in the present day, near past, or near future<\/li>\n<li>feature a hidden world of magic (see: <em>Harry Potter<\/em>)<\/li>\n<li>be written from a first-person point of view (\u201cI woke up\u2026\u201d)<\/li>\n<li>contain a love story or romantic subplot (You can sometimes substitute a platonic relationship but in general editors want to see a love story in there or at least a budding, progressive romantic attraction between the protagonist and a secondary character).<\/li>\n<li>contain a mystery or have a major character who works as a cop or PI or mercenary<\/li>\n<li>if the plot doesn\u2019t focus on sleuthing\/mystery solving, the protagonist will be involved in \u201cmission-based\u201d scenes: hunting down monsters, staging a heist, rescuing a child, defending a house under siege, etc.<\/li>\n<\/ul>\n<p><strong>Why is writing urban fantasy appealing?<\/strong><\/p>\n<ul>\n<li>Urban fantasy is popular, considerably out-selling other fantasy types<\/li>\n<li>It\u2019s a genuinely cross-genre novel class; you can bring plenty of other genres into the story (horror, certainly, but also mystery and science fiction if you like)<\/li>\n<li>It\u2019s a lot of fun to write<\/li>\n<\/ul>\n<p><strong>Why is writing urban fantasy (potentially) frustrating?<\/strong><\/p>\n<p>1. Editors are eager to make their books appeal to the enormous romance\/paranormal romance market, and your book will be marketed accordingly, whether it\u2019s appropriate or not (see the unfortunate reference to \u201cmagic-drenched passion\u201d in the back cover copy on\u00a0<em><a href=\"http:\/\/www.amazon.com\/gp\/product\/034551209X?ie=UTF8&amp;tag=lookwhatifoun-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=034551209X\">Spellbent<\/a>.<\/em>)<\/p>\n<p>2. Consequently, some mainstream romance readers will pick up your book and judge it as if it were a romance; romance has its own set of genre expectations:<\/p>\n<ul>\n<li>a sexy idealized alpha male hero (he can be a hot-tempered jerk, but he can\u2019t be an alcoholic\/unemployed\/impotent\/shy\/depressed)<\/li>\n<li>a happily-ever-after ending (HEA) (You can substitute a happily-for-now ending)<\/li>\n<li>nothing too outlandish\/imaginative in the story (see the Amazon review of <em>Spellbent<\/em> in which the reader declared it \u201cread too much like a fantasy novel\u201d).<\/li>\n<li>the story must not be too cerebral\/nonlinear\/\u201ddifficult\u201d<\/li>\n<li>the heroine must be concerned about her clothes etc. even though she\u2019s got better things to worry about.\n<ul>\n<li>the heroine must of course be feisty but can\u2019t be too \u201cbutch\u201d or otherwise challenge the reader\u2019s gender\/sex role perceptions<\/li>\n<\/ul>\n<\/li>\n<li>nothing too disturbing in the text:\n<ul>\n<li>protagonistic vampires\/werewolves shouldn\u2019t <em>really<\/em> act like the bloodthirsty monsters they are (and are treated more as somewhat mundane superheroes)<\/li>\n<li>nothing too \u201cicky\u201d (protagonists with disease or deformity)<\/li>\n<li>no harm to children or cute pets<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>If you\u2019re writing genuine contemporary fantasy (or modern supernatural horror), you\u2019ll probably inevitably be violating those romance \u201crules\u201d. And your editor may to ask you to scale back content he or she feels will scare off a lot of romance readers. I personally encourage you to push these boundaries, but just keep them in mind so you\u2019re not surprised by initial rejections or requests for revisions.<\/p>\n<p>Also, bear in mind that if you\u2019ve sold a series and the first book does well, the editor is likely to make fewer content change demands for later books. My first editor had me significantly rewrite <a href=\"http:\/\/www.amazon.com\/gp\/product\/034551209X?ie=UTF8&amp;tag=lookwhatifoun-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=034551209X\" target=\"_blank\"><em>Spellbent<\/em><\/a> to fit with their perceptions of what their readers wanted. While I wrote <a href=\"http:\/\/www.amazon.com\/gp\/product\/0345512103?ie=UTF8&amp;tag=lookwhatifoun-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0345512103\" target=\"_blank\"><em>Shotgun Sorceress<\/em><\/a>\u00a0with a focus on relationships, I included scenes that I figured my editor would find too extreme; to my surprise she mostly didn\u2019t ask me to change them.\u00a0And so when I wrote <a href=\"http:\/\/www.amazon.com\/gp\/product\/0345512111?ie=UTF8&amp;tag=lookwhatifoun-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0345512111\" target=\"_blank\"><em>Switchblade Goddess<\/em><\/a>, I included as many horrific scenes as I felt the book needed.<\/p>\n<p>A further downside is that some disgruntled epic fantasy\/hard SF readers feel that \u201ctheir\u201d fiction has been crowded off the shelves by \u201cvampire porn\u201d and will scorn anything marketed as urban fantasy unread (unless it\u2019s by Neil Gaiman).<\/p>\n<p>There\u2019s more to the genre than what I\u2019ve outlined here. If you\u2019re a writer, I hope you\u2019ve found these insights helpful. And if you\u2019re a horror reader, I hope you\u2019ll give the novels swimming in the dark end of the urban fantasy pool a try. You may find the kind of supernatural horrors you\u2019ve been craving.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>On several occasions, I\u2019ve heard readers bemoaning the comparatively small number of horror novels being released by major publishers. But the horror is out there; <a class=\"mh-excerpt-more\" href=\"https:\/\/www.lucysnyder.com\/index.php\/on-urban-fantasy\/\" title=\"On Urban Fantasy\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":2,"featured_media":163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[9,10,8],"class_list":["post-161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-writing-advice","tag-horror","tag-paranormal-romance","tag-urban-fantasy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.lucysnyder.com\/wp-content\/uploads\/2017\/02\/liens_infernaux_1920x1200.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8qT6f-2B","jetpack-related-posts":[{"id":554,"url":"https:\/\/www.lucysnyder.com\/index.php\/on-dark-fantasy\/","url_meta":{"origin":161,"position":0},"title":"On Dark Fantasy","author":"Lucy A. Snyder","date":"February 20, 2006","format":false,"excerpt":"In the 1990s, dark fantasy became regarded as being \"code\" for horror. Why? Major publishers who flooded the market with awful, horrible, no-good novels in the 1980s to cash in on horror's popularity decided it was the genre's fault when readers were unwilling to buy mass-produced dreck. But, the market\u2026","rel":"","context":"In &quot;dark fantasy&quot;","block_context":{"text":"dark fantasy","link":"https:\/\/www.lucysnyder.com\/index.php\/category\/dark-fantasy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":546,"url":"https:\/\/www.lucysnyder.com\/index.php\/fantasy\/","url_meta":{"origin":161,"position":1},"title":"Fantasy","author":"Lucy A. Snyder","date":"March 7, 2006","format":false,"excerpt":"The literary genre of fantasy, along with science fiction and horror, can itself be put under the larger genre umbrella of speculative fiction. Thus, the definitions in this article should be considered roughly descriptive rather than prescriptive. There's a lot of genre crossover in some of my favorite speculative fiction\u2026","rel":"","context":"In &quot;genre&quot;","block_context":{"text":"genre","link":"https:\/\/www.lucysnyder.com\/index.php\/category\/genre\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":610,"url":"https:\/\/www.lucysnyder.com\/index.php\/on-horror\/","url_meta":{"origin":161,"position":2},"title":"On Horror","author":"Lucy A. Snyder","date":"October 4, 2005","format":false,"excerpt":"\"Horror is not a genre, like the mystery or science fiction or the western. It is not a kind of fiction, meant to be confined to the ghetto of a special shelf in libraries or bookstores. Horror is an emotion.\"-- Douglas Winter, 1982 As a literary genre, \"horror\" can be\u2026","rel":"","context":"In &quot;genre&quot;","block_context":{"text":"genre","link":"https:\/\/www.lucysnyder.com\/index.php\/category\/genre\/"},"img":{"alt_text":"","src":"http:\/\/www.assoc-amazon.com\/e\/ir?t=lookwhatifoun-20&l=ur2&o=1","width":350,"height":200},"classes":[]},{"id":1463,"url":"https:\/\/www.lucysnyder.com\/index.php\/classic-horror-novels\/","url_meta":{"origin":161,"position":3},"title":"An Overview of Classic Horror Novels Written by Women","author":"Lucy A. Snyder","date":"July 19, 2017","format":false,"excerpt":"How does a horror novel become a classic? First of all, it has to be good, or at least unusually compelling. But quality alone doesn\u2019t ensure that a book will become a classic: it also has to be read, admired, and spread widely enough to inspire other creators. There are\u2026","rel":"","context":"In &quot;gender&quot;","block_context":{"text":"gender","link":"https:\/\/www.lucysnyder.com\/index.php\/category\/gender\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.lucysnyder.com\/wp-content\/uploads\/2017\/07\/shelley-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.lucysnyder.com\/wp-content\/uploads\/2017\/07\/shelley-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.lucysnyder.com\/wp-content\/uploads\/2017\/07\/shelley-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.lucysnyder.com\/wp-content\/uploads\/2017\/07\/shelley-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.lucysnyder.com\/wp-content\/uploads\/2017\/07\/shelley-1.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.lucysnyder.com\/wp-content\/uploads\/2017\/07\/shelley-1.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":14902,"url":"https:\/\/www.lucysnyder.com\/index.php\/columbus-book-festival\/","url_meta":{"origin":161,"position":4},"title":"Columbus Book Festival","author":"Lucy A. Snyder","date":"July 8, 2025","format":false,"excerpt":"This coming weekend on Saturday July 12 and Sunday July 13, you can find me in the Ohio Horror Writers Association tent in Topiary Park for the Columbus Book Festival. The festival is free, and will feature musical and poetry performances, author readings and author discussions, food trucks, and more.\u2026","rel":"","context":"In &quot;Writing Advice&quot;","block_context":{"text":"Writing Advice","link":"https:\/\/www.lucysnyder.com\/index.php\/category\/writing-advice\/"},"img":{"alt_text":"Book festival logo","src":"https:\/\/i0.wp.com\/www.lucysnyder.com\/wp-content\/uploads\/2025\/07\/cbusbookfestlogo-1-scaled.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.lucysnyder.com\/wp-content\/uploads\/2025\/07\/cbusbookfestlogo-1-scaled.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.lucysnyder.com\/wp-content\/uploads\/2025\/07\/cbusbookfestlogo-1-scaled.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.lucysnyder.com\/wp-content\/uploads\/2025\/07\/cbusbookfestlogo-1-scaled.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.lucysnyder.com\/wp-content\/uploads\/2025\/07\/cbusbookfestlogo-1-scaled.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.lucysnyder.com\/wp-content\/uploads\/2025\/07\/cbusbookfestlogo-1-scaled.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":15472,"url":"https:\/\/www.lucysnyder.com\/index.php\/halloween-horror-fest\/","url_meta":{"origin":161,"position":5},"title":"Halloween Horror Fest at The Book Loft","author":"Lucy A. Snyder","date":"October 21, 2025","format":false,"excerpt":"Please join me and authors S. Alessandro Martinez, Maxwell I. Gold, Jason A. Wyckoff, and Matt Betts at The Book Loft of German Village on Tuesday, October 28, 2025 at 6:00pm. The Book Loft is an amazing independent bookstore located at 631 S 3rd St, Columbus, OH 43206. The event\u2026","rel":"","context":"In &quot;Writing Advice&quot;","block_context":{"text":"Writing Advice","link":"https:\/\/www.lucysnyder.com\/index.php\/category\/writing-advice\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.lucysnyder.com\/wp-content\/uploads\/2025\/10\/halloweenhorrorfest.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.lucysnyder.com\/wp-content\/uploads\/2025\/10\/halloweenhorrorfest.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.lucysnyder.com\/wp-content\/uploads\/2025\/10\/halloweenhorrorfest.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.lucysnyder.com\/wp-content\/uploads\/2025\/10\/halloweenhorrorfest.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.lucysnyder.com\/wp-content\/uploads\/2025\/10\/halloweenhorrorfest.png?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lucysnyder.com\/index.php\/wp-json\/wp\/v2\/posts\/161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lucysnyder.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lucysnyder.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lucysnyder.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lucysnyder.com\/index.php\/wp-json\/wp\/v2\/comments?post=161"}],"version-history":[{"count":0,"href":"https:\/\/www.lucysnyder.com\/index.php\/wp-json\/wp\/v2\/posts\/161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lucysnyder.com\/index.php\/wp-json\/wp\/v2\/media\/163"}],"wp:attachment":[{"href":"https:\/\/www.lucysnyder.com\/index.php\/wp-json\/wp\/v2\/media?parent=161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lucysnyder.com\/index.php\/wp-json\/wp\/v2\/categories?post=161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lucysnyder.com\/index.php\/wp-json\/wp\/v2\/tags?post=161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}