The 2020 Ohioana Book Festival
This year, because of COVID-19, the Ohioana Book Festival is being held in a virtual format from Friday, August 28 through Sunday, August 30th. I’m […]
bookstores
Shy Writers and Crunchy Numbers: An Author’s Introduction to Advertising
The most basic purpose of book promotion is to let people know that your book exists, why they might want to pick up a copy, […]
An Author’s Introduction to Advertising – Part 2
Some people hate advertising in general and despise Web ads in particular. I can certainly sympathize; my inbox overfloweth with spam. I fondly remember the […]
More on successful book promotion
Just to recap, in my last post on this subject I detailed my first two suggestions for promoting your book: Write the best book you […]
Generic books
Many of us remember the ultra-plainly-labeled, über-cheap generic foods sold in bulk at grocery stores a few decades back. Stuff like bulk beer, which came […]